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HYUNDAI.COM

A site that transforms the Hyundai brand in the mind of car buyers

Client: Goodby, Silverstein & Partners (link)

role:CONCEPTING, INNOVATION, ART DIRECTION, USER-FOCUSED DESIGN

Our multi-faceted collection of skills were perfect for the challenge of re-thinking this automotive web site.

goal:AN INNOVATIVE SITE FOR AN INNOVATIVE CAR COMPANY

Through the generation of countless site concepts, we created groundbreaking research and social tools that greatly improved the user's car-buying experience, as well as Hyundai's brand image.

The Notebook: This feature allowed for users to clip and compare commentary, features and prices from anywhere on the web - it's the ultimate car-purchase research tool.

success: ELEVATE THE BRAND

Through the visual design and user-focused layout, user tests concluded that the new site actually elevated the perception of Hyundai as a company.