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HIGHWAY TO THE FUTURE

Consumer education about Toyota's Hybrid Synergy Drive through unique interactive experiences.

challenge: MULTIPLE TOUCH POINTS

Touring the country in custom-built 18-wheeled big rigs, Toyota's interactive mobile exhibits educated attendees about their Hybrid Synergy Drive and alternative fuels. We designed and built the applications for 15 touch-screen kiosks as well as a web site that promoted and extended the event.

Virtual component: the web site featured an up-to-the-minute calendar of stops for the two mobile experiences as they drove all-over the country, detailed information on Toyota's Hybrid vehicles, and a log-in area for attendees of the event.

VISUALLY AND TECHNICALLY INTEGRATED

In collaboration with CreativEngine, we created a consistent visual identity that spanned the kiosks and the web site, then co-developed the technology that all the kiosks were built on.

A connected experience: Users interacted with the touch-screen kiosks at the event. Post event, the users could go to the web site and retrieve photos and other information about their on-truck experience.