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LUNABAR.COM

A brand site that connects to a more sophisticated, web-savvy audience

challenge: THE EVOLUTION OF LUNA'S BRAND

We created a new online identity based on Luna's core principles of Nutrition, Inspiration, and Sisterhood.

Online ads: We then extended this identity to online advertising that promoted the product and sponsored events.

CREATE A CONTENT-FRIENDLY FRAMEWORK

We reorganized the site and created layouts that allowed for more editorial space and informative, visually engaging product pages.

AN INSPIRATIONAL EXPERIENCE

A new Inspiration wall allows women to share their inspirations with the world and further reinforces Luna's commitment to promoting women's nutrition and health.